What's HOT @ Guitar Factory Parramatta...

Keith McMillen's QuNeo MIDI Controller

USB multi purpose pad controller.

QuNeo is a different species of pad controller for electronic musicians, DJs, VJs and DIY hackers. While it covers all of the functionality of other pad controllers, QuNeo adds the power of touch recognition in other dimensions. QuNeo ships with presets, templates and scripts for popular music software including: Ableton Live, Serato Scratch Live, Traktor, Apple Logic Pro, Mixxx, Reason, Battery, BeatMaker for iPad, and Korg iMS-20 for iPad.

Andrew Mobbs custom GA Taylor now in-store

The Built-to-Order Taylor guitar has arrived and looks fantastic!

It's a one off custom model by Andrew Mobbs, who hand picked the best looking timbers from the massive wood-racks in the Taylor factory in San Diego. The back and sides are made from Hawaiian Koa. This masterpiece has been designed with the additional ebony banjo arm rest which is new to Taylor and makes it an attractive, comfortable guitar to play without the edge digging into your arm. The binding is ebony and works well with the Triple A grade spruce top. This guitar is a one off, so you can be guaranteed to never see or hear anyone else playing it.

So why not come into the store and take a close look at the fine craftsmanship that has gone into making this guitar such a quality acoustic instrument

Roland's GR-55 guitar synth and effects processor

The Roland GR-55 is a revolution in guitar synthesis.

With decades of experience developing the industry's hottest guitar synths, Roland's GR-55 guitar synth and effects processor gives you more incredible tones and features than ever before, making laggy and inaccurate tracking a thing of the past. When Roland designed the GR-55, they totally redeveloped their already leading pitch-detection technology to bring you their fastest guitar synth ever. Pitch, velocity, sustain - the GR-55 doesn't miss a thing! Using the included GK-3 hex pickup, your guitar can conjure up screaming leads, rich pads, piano accents, and much more. The GR-55 includes Roland's world-famous COSM tone modeling. Together, these amazing processor cores open up never-before explored realms of tone and texture shaping. Ultra-fast tracking provides incredibly responsive synth processing. 3-pedal live control plus a built-in expression/volume pedal.